GoAnimate's mission is to enable businesses, schools, and individuals to make videos — quickly and easily.
Videos could and should be everywhere. Businesses use them to explain complex topics, train employees, or just show their soft side. Teachers and students use them to exercise higher-order learning skills, such as creativity and critical thinking, in the classroom.
What's the problem? Making a video is hard. People perceive it as one of those black-box processes they can't even wrap their head around. If they think it through (most mentally run screaming before even getting this far), they think it's going to take a long time, cost a lot, and be really, really hard.
That's how the company got started. Back around the end of '07, Alvin (the founder) wanted to make a video. He looked at the plethora of unsuitable options available and thought, “This is going to be tough. I'm going to need to buy a camera, lights, etc. and learn how to use them. Or learn to draw. Or learn some super-complex Pixar-type animation interface.” Luckily, when the going gets tough, the tough get coding!
Being of an entrepreneurial bent, he built out a team to develop the platform. About a year and a half later, they plugged it in. And it worked. Point, click, drag, drop. Voila! Animated videos for everyone.